Essay on Controversial Television Advertising - 502 Words

Introduction Parents today have an obligation to keep their children safe from the harsh reality of life around them. Just by turning on the television a child is subjected to violence and provocative images, or is shown the â€Å"coolness† of lighting up a cigarette and drinking alcohol. Television advertisements pose a threat to preserving a child’s innocence; they go above and beyond being an advertisement and become a weapon that is slowly tearing away at the decency in American homes. Parental Involvement Televisions are now equipped with V- Chips and Parental Controls, but even on the channels that are meant for children you can find programming with inappropriate subliminal messages that are meant to entertain the adults.†¦show more content†¦This is obviously a reference to marijuana use and is inappropriate material for a children’s movie, proving that the movie industry is targeting the adults. To keep our children safer from harsh television programming, they invented the V-Chip. â€Å"On January 1, 2000, the V-Chip became required equipment in virtually all television sets sold in the United States†¦ The V-Chip permits parents to program their television sets to block out violent, sexual or other programming they dont want their children to see† (AGENCY GROUP 03, 2000 p. ?). Works Cited: Agency Group 03 (2000, January 1). FCC V-CHIP TASK FORCE RELEASES UPDATED SURVEY ON THE ENCODING OF VIDEO PROGRAMMING. Retrieved May 22, 2005 FDCH Regulatory Intelligence Database, EBSCO HOST. Hill, J. (2004, May 27) â€Å"Shrek 2 features dizzying array of in-jokes and cultural references. Did you spot them all?. Retrieved May 22, 2005, Skwigly Animation Magazine: http://www.skwigly.co.uk/magazine/articles/01-05-04/dreamworks/shrek2jokes01.asp LaTour, M. S., Henthorne, T. L. (1993). Female Nudity. Journal of Consumer Marketing, Vol. 10, Issue 3, p25. Retrieved May 12,2005, EBSCO Host. Reed Business Information. (2004, October) TV Channel Blocker. CED Magazine, Vol. 30 Issue 10, p62. Retrieved May 22, 2005, EBSCO Host Rehman, S. N., Brooks Jr., J. R. (1987, September). AttitudesShow MoreRelatedControversial Television Advertising1963 Words   |  8 PagesControversial Television Advertising and its Effects on Children and Teenagers When you hear sexual content, racial stereotyping, violence, women displayed as sex objects, and drinking, you may think it is your typical R rated movie, right? Wrong. Try the typical television commercial. Television advertising with positive messages can influence children and teenagers to make better decisions and positive behavioral changes. The same can be true when they view negative messages. This too, canRead More Controversial Television Advertising Essay1498 Words   |  6 PagesControversial Television Advertising We all know from our personal experience that one person’s idea of something offensive often differs from another’s. 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