Strategies For Competing International Markets - 931 Words

Strategies for competing in international markets The fast expanding world economy does offer the Walt Disney companies an opportunity and the companies in the entertainment industries have a higher competitive threat domestically as well as globally which drives them to come up with an international strategy to enter into the foreign market to expand their business. Disney like any other companies expanded into foreign markets to achieve an increase in profit, competitiveness and capitalize the core competencies to gain access to new customers and a lower production cost (Thompson, Peteraf, Gamble and Strickland, 2016). There are many strategies available for competing in the global markets and Disney is using the strategic alliances and partnership strategy (SNHU, 2016) to expand it s Parks in Japan, Europe, and China, and has about 11 Parks and many dozens of hotels surrounding Parks including international presence which gives a competitive advantage. Disney needs to expand Parks and entertainment business to keep up its market position strengthened. The expansion of Disney outside U.S is slow and Disney strategy of growing the business outside U.S is important and must continue to contribute to Disney s overall profit. There are many customers in poor foreign country dreaming about Disney characters and not in the position to afford a visit to any one of the Park and the expansion to many parts of the world is a win-win strategy for everyone. Disney has been a veryShow MoreRelatedThe Expansion Of The World Economy1230 Words   |  5 Pagesthe market by taking advantage of the global market that is opened up to the foreign companies closed previously. The rapid growth of the technology is shrinking the geographical boundaries and the global economy is expanding faster than it can expand. The expansion of the world economy is offering companies many attractive opportunities that come with the domestic as well as global threats. 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